H&H Group Plc have announced the promotion of Laura Millar to the role of director of strategy for the continuing development of the groups' Harrison & Hetherington livestock trading operations.

Laura joined the Harrison & Hetherington team at Borderway in 2017 as livestock schemes manager, and for the past two years she has transformed the company’s marketing focus as head of communications and marketing and strategic projects.

Now in her new role as the first ever director of strategy, Laura will take responsibility for the delivery of the full range of long term strategic projects for the Harrison & Hetherington senior management team.

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H&H Group CEO Richard Rankin, explains: “Laura has shown just how effectively we can use pioneering marketing solutions to provide greater value for our customers and clients, and many of the strategies she has already developed for our livestock trading markets are also applicable to our H&H Land & Estates services and H&H Insurance Brokers. Harrison & Hetherington is the Group’s longest established and foremost business, and Laura’s skills and commitment will undoubtedly keep us in the forefront of innovation and expansion as we broaden our influence and role in the future of the rural sector.”

Laura is passionately committed to the success of the livestock farming community, and her aim is to ensure that Harrison & Hetherington can offer the industry the support needed to navigate the challenges of rapid change.

She said: “In recent years, the livestock industry has been confronted with unprecedented challenges that fundamentally affect the viability of the sector for every farmer and landowner. Now, more than ever, it's essential that we help buyers and sellers achieve the best possible value for their stock.

“My overall responsibility as a director will be to develop and deliver the strategies that will achieve the strongest connections to the widest possible markets, locally, nationally, and globally. Harrison & Hetherington has been at the forefront of cutting edge marketing in our sector, however I know that there are so many more opportunities we can offer customers, and I am thrilled to be given the chance to help take the both the company and the industry I love to new levels of service.”