SCOTCH Beef and Scotch Lamb will enjoy a high profile in Toronto and Hong Kong next month at two leading food and hospitality trade fairs – SIAL Canada and Hofex.
Around 15,000 buyers from Canada, the USA, and 60 other countries will attend SIAL Canada from May 2 to May 4, 2017, where Quality Meat Scotland (QMS) will join the Scottish Development International (SDI) stand, to enjoy a strong presence.
Samples of top quality Scotch Beef and Scotch Lamb will be available for potential buyers to savour at the event where QMS will be promoting the Protected Geographical Indication (PGI) status of Scotch Beef and Scotch Lamb, along with the guarantees of quality assurance, provenance and welfare that underpin the brands.
A number of Scotland’s red meat exporters will then fly the flag for Scotch Beef PGI and Scotch Lamb PGI at Hofex May 8 to May 11 – Asia’s leading food and hospitality tradeshow which attracts more than 50,000 buyers from across the Asia region.
Laurent Vernet, head of marketing with QMS, who is attending both shows, said that both the Canadian and Hong Kong markets offer significant potential for Scotch Beef and Scotch Lamb sales growth in the coming years.
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