It’s not just the bride that has to make an entrance on the big day, there are two other special ladies whose outfits need to shine too.

The mother of the bride and the groom need something flattering and comfortable so that when they look back on the treasured photos they know they looked their absolute best.

Gina Smart is one of Scotland’s largest and most comprehensive range of mother of the bride, mother of the groom and wedding guest outfits and dresses.

Gina Smart and her family have been supplying beautiful outfits for more than 25 years, and the secret to their success is simple, she tells me: “Quality, value and service.”

As the High Street heads toward a slippery slope, their shop on Alloway Street in Ayr, has never been busier.

She continues: “We have the most tremendous staff, probably the best in the UK, in my opinion,” she says, “and they never hurry our customers, they have a tremendous amount of experience and they give a personal service every time.”

The shop offers unparalleled value to their loyal customer base, and at this time of year they have a fabulous range of sale items on offer to make space on the rails for the stunning spring 2019 range, which is already selling exceptionally well, they are happy to report.

Aside from the mother of the bride outfits and their range of occasion wear, the shop has opened a floor dedicated to day wear, on the insistence of their customers. Their range is classically casual, made to fit and flatter a ladies’ figure with fresh, feminine styles.

For more details, go to The shop is at 51 Alloway Street, Ayr. Tel. 01292 263919