BEEF Expo, the National Beef Association’s event, returns next week with a cracking display of cattle, trade stands, and seminar speakers at North West Auctions, J36, Rural Auction Centre, Crooklands, near Kendal.

The event, set to take place on April 27, is a one-day exhibition showcase of the British beef industry and promises to offer invaluable insights into the future of beef farming, so it is hoped that as many as possible will be able to attend.

Timed to coincide with British Beef Week, this year’s Beef Expo has a record number of more than 100 trade exhibitors and 13 breed societies. They will highlight the latest research developments, technology and innovation, giving beef farmers the chance to view demonstrations, and discuss potential options and ideas to improve productivity and efficiency at home. Throughout the day, ScotEID will be giving a demonstration on ultra high frequency (UHF) tag types in Ring One.

One of the highlights is always the National Beef Association commercial cattle show and this year in the region of 100 head of some of the UK’s best beef animals will be presented.


Frank Page will be judging the native and continental classes

Frank Page will be judging the native and continental classes


This year’s judges include Northamptonshire’s Frank Page who will be selecting the winners in the native and continental classes and supreme championships, while Jonathan Lyon, Lincolnshire, will place the baby beef classes and young handlers.


Jonathan Lyon, will place the baby beef classes

Jonathan Lyon, will place the baby beef classes


The South Devon cattle Society will also hold its performance championship as part of the event.

In the lead-up to the event, New Zealand livestock handling system Te Pari UK is running a competition to win a Te Pari Lenta Crush worth £11,950 plus VAT. This livestock handling ‘all-rounder’ provides a safe, efficient, and secure working environment for both user and beast on a multitude of operations across the country.

READ MORE | NBA Beef Expo will showcase the best of the industry

Made in New Zealand using quality steel and fully hot-dip galvanised after welding, this cattle crush is made to handle cattle big and small, and will withstand everything that is thrown at it. Open to everyone individuals can enter this competition by visiting the NBA website at

National Beef Association chief executive Neil Shand said: “The British beef industry has very deep roots in this part of the world, and we are absolutely delighted to be returning to Cumbria. The industry is very resilient and highly progressive, and this event will raise issues and answer questions on how we ensure the industry is future fit.

“Everybody involved in the industry and in Beef Expo is committed to maintaining the development and success of an industry respected around the world, and this year’s event will above all be a wonderful celebration of the health, strength and success of our outstanding beef farming sector,” he said.

Adding to this, NWA managing director David Pritchard said: “It is a privilege to be chosen to host it again here at our J36 Rural Auction Centre and we are very much looking forward to working with the NBA to make it an event to remember for those who are both exhibiting and attending.”

For more information, please visit the website at: