A jury of 23 independent journalists voted Valtra’s T254 Versu the ‘Tractor of the Year’ at Agritechnica and later it also picked up Best Design 2018 award.

This is one of the most prestigious awards within the industry, recognising innovation, technology and performance and is a milestone for the brand as it’s the first time Valtra has won the main award of the competition.

The jury said: “Valtra sets a new standard in intuitive operation; the tractor in general offers high level of comfort, performance, efficiency and versatility. The standard fitted SmartTouch armrest with the 9-inch touch screen, the intelligent multi-use drive lever and the new hydraulic joystick give the best and most straightforward user interface in the industry.

“It allows the driver to control and adjust almost any setting of the engine, transmission, hydraulics, AutoGuide, telemetry etc. As a matter of fact, it’s a new way of working with tractor terminal.”

Mikko Lehikoinen, marketing director of Valtra, said: “The Valtra T254 featuring the SmartTouch armrest demonstrates our continuous development work at Valtra focusing on reliability, ease of use and intuitive solutions so that farmers can enjoy working with Valtra products and get the maximum benefit from the rapidly developing technology.”

The latest model of the T Series, the Valtra T254 Versu was launched in June this year and customer deliveries began in August.