Bridgestone is reaping the rewards of a hugely successful tractor tour during September, where hundreds of farmers came together to learn about vital tyre savings and up to £2000 was donated to Young Farmers’ clubs.

Bridgestone’s nationwide tractor tour, involved two John Deere tractors, stopped off at 10 different locations in Scotland and England to bring its new VX Tractor tyre to the industry.

A series of comparisons were made with their ‘upper’ premium rival products to underline Bridgestone’s greater tread depth and lug volume, which provides greater traction and durability, respectively.

During the pit stops, Bridgestone also donated £200 to the local YF clubs, to help keep the future generation of farming on the right track.

Tyre dealer, Rob Hastie, of C and R Tyres – which hosted one of the events at Coldstream, in the Borders alongside local JD dealer, Thomas Sherriff, said: “This is the best tyre that we have seen in a long time and there is more to agricultural tyres than meets the eye.

“While they are all black and round, there is a great deal of technology that goes into each tyre, particularly the VX Tractor, which offers outstanding durability for carrying extremely heavy loads – even at higher inflation pressures.”

Bridgestone’s sales manager, Stephen Lamb, added: “This has been a really good opportunity to meet farmers and bring our products to them. Feedback has been really encouraging, as we have been able to communicate how good our tyres are out in the field – and on the road.”

“We have focused on increasing wear life, especially on the road and have made the lug on the VX Tractor longer and wider, with up to 20% more lug volume than many competitors.

"A six-layer tread belt also helps to protect against damage and potential punctures and the surface area of the sidewall has also been reduced and reinforced, further diminishing the tyre’s vulnerability to puncture.”

The range is for tractors of 100bhp and above, and is available in 38 and 42-inch rear sizes, as well as 24 to 34-inch front wheel sizes.