Bumper LAMMA’20

show predicted as

stand space sells out

THE UK’S biggest machinery only show gets underway on January 7 and 8 – and it’s back to the NEC in Birmingham for a second year after a successful inaugural event last year.

The LAMMA show looks set to build on its reputation as the largest agricultural event dedicated to showcasing innovation and new machinery. Stand space has sold out for the 2020 event – with previous and new exhibitors confirming their attendance to show a host of UK and global machinery and technology.

While LAMMA’s move to the NEC initially brought some criticism, mainly from exhibitors due to the higher rates they would have to pay to keep the event viable, the visitors have given it a big thumbs up, given that it is fairly easy to get to by road, rail and air.

“UK agriculture finally has a show to rival its European counterparts and we believe LAMMA’20 will be even bigger and better than the last,” pointed out AgriBriefing group events director, Elisabeth Mork-Eidem. “The NEC provides a very comfortable environment in which to view and discuss the vast array of agricultural kit on show and to talk business, leading many exhibitors at LAMMA’19 to comment on the high quality of conversations they had with visitors.

“The overriding feedback was that the new indoor venue proved ideal for a national event of this size and stature, showing our agricultural sector in the best possible light.

“This has been underpinned by the highly encouraging uptake of stand space for the 2020 event. In all, 11 halls at the NEC are set to host more than 700 exhibitors, reflecting LAMMA’s reputation as the UK’s most diverse and innovative machinery, equipment and services show.”

As usual, it’s the big shiny new machinery that takes centre stage – including the much publicised world speed record-breaking JCB tractor, which will be on display – but there are also many other attractions for visiting farmers and dealers. That’s none more so than a new hi-tech area exclusively for innovative farming gadgets, Farming 4.0, which will be a big attraction, especially for a younger audience.

And, the exhibitors seems to be getting behind the new venues too. Warren Rivers-Scott, UK and ROI managing director of Bednar FMT, a new exhibitor for LAMMA’20, said: “The decision for Bednar FMT to make its UK debut at LAMMA was, for me, an obvious one. With more than 400m2, we will be able to show some of our offerings including specifically design CTF-approved machines, including other new releases.”

Rachael Groves, marketing co-ordinator at AgriArgo UK, a long-term exhibitor at the event, said: “Based on the positive feedback and high level of enquiries from both customers and dealers alike at LAMMA’19, we will be returning in 2020 to build on our success with the Landini and McCormick brands.”

Kate Bennett, of Kuhn Farm Machinery, said: “LAMMA is very important to the industry and it will only grow from what it is today. It’s a great shop window for everyone to exhibit their innovations and machinery.”

One of the big companies coming back to the event is Fendt and its UK and Ireland marketing manager, Richard Miller, said: “We are extremely pleased to announce our return to LAMMA in 2020. The event is a tremendous opportunity for us to showcase our new products and the opportunity to talk to existing and potential customers about their business requirements for 2020 and beyond. It is also an opportunity to support the fantastic industry that we all work in.”

Visitor registration:

As a free to enter event, organisers are asking visitors to register in advance at www.lammashow.com

Badges will be emailed automatically within a few minutes of completing the form, ensuring visitors can walk straight through to the show when doors open on Tuesday 7 and Wednesday 8 January.

Advance registration is not compulsory – visitors can register at the entrance, but may face a delay entering the event.