Case IH has launched its own channel on TikTok across Europe to capture the attention of younger generations.

It follows the success of Case IH UK and Ireland’s TikTok account, which has been active for nearly three years and has amassed 26k followers through the creation of in-field videos and useful knowledge-sharing tips for users of the iconic brand.

“Farmers have long made use of social media platforms, but their choice of platform varies by age group, and for younger farmers TikTok is the social media of choice,” says Marco Lombardi, head of Case IH EMEA.

“Our expanded presence on TikTok keeps Case IH at the forefront of communication with existing and potential customers of the brand, particularly those who are the tractor drivers and farmers of tomorrow. This platform allows us to reach them effectively through captivating short-form videos, leaving a lasting impression and fostering a strong connection with our brand.”

The new Case IH Europe TikTok channel at went live on May 1. The platform will share up-to-the-minute videos on everything from the very latest Case IH tractors, combines and equipment launches in addition to glimpses behind the scenes at the Case IH Europe headquarters in St. Valentin, Austria.

The Case IH UK and Ireland’s TikTok can be found at