RURAL BUSINESS specialists Scene and Herd have launched a brand new podcast series 'OnFARM', bringing Scotland's rural industry in to the spotlight.

With the growing popularity of podcasts globally, 'OnFARM' looks set to make its mark on the podcast ladder as the first of its kind dedicated to rural Scotland and its varied industries.

With the focus being on rural, it sets an ambitious agenda with a view to cover everything from farming to tourism and from education to forestry, plus much more.

Sharing insights from across the food, farming and rural spheres, OnFARM hopes to benefit the industry and its stakeholders through providing a new platform for communication.

The first episode aired on Monday, January 13, featuring the Royal Highland Education Trust, highlighting their crucial work providing free educational activities and learning for young people.

A new episode will go live each Monday, with future topics expected to include a day at AgriScot, a look at co-operation within Scottish food and farming, a conversation with Doddie Weir and more.

There are plans afoot for the podcast to collaborate with key rural organisations such as RSABI, SAOS, RHET, AgriScot, Scottish Land and Estates, plus others.

OnFARM co-founder, Anna Davies commented on the thinking behind the new podcast: “There is a clear niche for a rural channel within Scotland and the number of potential stories is limitless. What we have created is relevant to agricultural industry professionals, those in food production, technology, community and all other aspects of rural life," she explained. "The potential for a wider interested audience is infinite. We are creating an opportunity for the many facets of rural Scotland to be heard and recognised, and we look forward promoting greater awareness of this significant sector.

“Podcasting as a communications channel is increasing in popularity at a phenomenal rate and is the ideal modern platform for telling in-depth and fascinating stories and insights from across rural Scotland," she continued. "Whether it’s in a tractor, a lambing shed, on the daily commute or at home by the fire, podcasts are an easy and convenient way of catching up on interesting and insightful stories. If you have never listened to a podcast before, I encourage you to make this the first one to which you listen!"

You can listen to OnFARM via the website - and you can also subscribe via the Apple iPhone podcasts app, Google Podcasts and Spotify by searching for 'OnFARM rural'.