MÜLLER MILK and Ingredients and Lidl GB have confirmed details of a new fixed price offer available to Müller Direct farmers.
Following the completion of its first three-year fixed price contract, the new long term initiative will continue to see Müller supply fresh milk to the majority of Lidl’s British stores, while helping dairy farmers in Britain manage price volatility.
From July 1, 2021, Müller Direct farmers will have the option to secure up to 50% of their milk supply at a 29 pence per litre fixed price, for three years. The remainder of the volume they produce will attract the market related Müller Direct milk price.
The move is part of an ongoing partnership between Lidl and Müller, including continued support for Lidl’s Grassroots Dairy Partnership, which provides a network for the next generation of dairy farmers to engage directly with the discounter, as well as with their own peers, to overcome challenges facing the sector.
Müller's Rob Hutchison said: “We are delighted to extend our long term partnership with Lidl GB. Our fixed price option will help farmers by giving them stability and confidence in their future operations.”
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