The Cream Awards, an annual awards event for people within the dairy sector, saw the late Ian Potter's family issued the NFU Dairy Ambassador of the Year Award.

Mr Potter, a British dairy stalwart who passed away unexpectedly earlier this year, was posthumously given the award for his dedication to the sector. He was seen as a huge contributor to the British dairy sector, someone who had the interest of dairy farmers at heart and who gave opinions on prices, goings-on, and misconduct of the sector, reported through his own weekly dairy news bulletin.

A farmer in his own right, Mr. Potter wore many hats throughout his lifetime, he became a milk quota broker in 1986, was a columnist for the Dairy Farmer magazine for more than 25 years, and was instrumental in the running of the NFSC (National Fallen Stock Company). A larger-than-life character, Mr. Potter was known and respected across the industry, by producers and processors alike, for his level of knowledge and a keen eye for detail, and his understanding of not only dairy businesses and their operations but the characters that made (and broke) them.

NFU Dairy Board chair Michael Oakes, who presented Ian’s family with the award, said: “The void Ian’s passing has left is felt immensely within the farming community.

“It is fair to say that Ian wouldn’t nod along and agree with those around him to appease anyone in a room – if Ian disagreed with you, rest assured you would know about it.

“But this is what made Ian such an asset; he always spoke with great knowledge and from the heart.

“The relationships Ian built across the industry are a testament to his character. Despite being one of the dairy’s most well-connected supporters, he was always professional, operating in the strictest confidence with producers and processors alike who knew they could trust his discretion.

“Ian was a true icon in the dairy sector who has been described as at his happiest when fighting for the rights and causes of dairy farmers. The years of investment he poured into the industry will continue to be recognised for many years to come. Ian was not only our Dairy Ambassador of the Year but one of the most significant ambassadors of his generation. He will be missed.”