New Holland has recognised 12 dealerships across the UK and Ireland in its 2025 Dealer of the Year awards, with Scottish-linked businesses featuring among the top performers.
Leading the Scottish successes, Lloyd Ltd secured both Telehandler Dealer of the Year and Precision Technology Dealer of the Year, while Russells Group was recognised twice, taking Combine Dealer of the Year and Customer Experience Dealer of the Year.
M S Machinery, winners of New Holland’s Ireland Dealer of the Year 2025 (Image: Freelancer)
Across the wider awards, T H White Ltd was named Overall UK Dealer of the Year, with M&S Machinery taking the Republic of Ireland title. In the size-based categories, Andrew Symons Ltd was awarded Medium Dealer of the Year, while T Alun Jones & Son was named Small Dealer of the Year and also picked up Tractor Dealer of the Year.
Other category winners included R. Kennedy & Co (N.I.) Ltd, which was named Hay and Forage Dealer of the Year, and Colemans Millstreet Ltd, which secured the Parts Dealer of the Year award. Construction Equipment Dealer of the Year also went to M&S Machinery.
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T Alun Jones & Son, winners of New Holland’s Small Dealer of the Year 2025 (Image: Freelancer)
Commercial business unit director for UK and ROI at New Holland, David Rapkins said the awards highlight the strength and professionalism of the dealer network, praising the continued commitment to high standards of service and customer support.
Founded in 1832, T H White operates from eight depots across England and Wales. Agricultural division director Adrian Lovegrove said the business was pleased to receive the overall UK title, describing it as recognition of both team effort and customer loyalty.
Andrew Symons Ltd, winners of New Holland’s Medium Dealer of the Year 2025 (Image: Freelancer)
At M&S Machinery, managing director Paudie Slattery said the award reflected the strength of the team, while Andrew Symons, dealer principal at Andrew Symons Ltd, described the medium dealer accolade as the result of decades of hard work across all areas of the business.
Ffion Hâf Jones, director at T Alun Jones & Son, said the business was proud to receive the small dealer award and thanked staff and customers for their continued support.
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