John Deere has confirmed it is winding down and liquidating the Italian sprayer manufacturer Mazzotti, following a sustained slowdown in demand for the brand’s self-propelled machines.
The decision will see operations cease at the firm’s Ravenna facility in Italy, with 29 employees understood to be affected. Deere said discussions are ongoing with Italian unions and local authorities regarding support for staff impacted by the closure.
The machinery giant indicated that the move forms part of a wider effort to simplify and standardise its global product offering. Earlier this year, John Deere also confirmed plans to discontinue the PLA sprayer and planter business in Brazil.
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Despite the closure, the company said customers operating existing Mazzotti and John Deere 300M Series sprayers will continue to receive parts and service back-up.
John Deere acquired Mazzotti in 2017 in a bid to strengthen its foothold in the European self-propelled sprayer market, particularly in high-clearance and specialist crop applications.
Following the takeover, the Italian-built machines were increasingly integrated with John Deere technology and branding, with later models carrying the 'by John Deere' identity alongside the Mazzotti name.
Over time, the company shifted focus away from the older IBIS and MAF ranges, concentrating instead on the development of the 300M and 500R sprayer lines.
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