The Co-op has become the latest retailer to announce a ‘Buy British’ section on its website in a bid to show commitment to backing UK farmers.

The convenience retailer’s section will be rolled out across its online delivery website, following numerous other supermarkets who have done the same.

The supermarket chain said the new British section would offer consumers “a convenient and easy way” to browse and order “a wide range of quality British-sourced products”. It will include 100% British beef, pork and chicken ranges, fresh fruits, vegetables, eggs, milk and cheese lines.

Adele Balmforth, propositions director at Co-op said: “We know food provenance really matters to our member owners.

“We continue our longstanding support for British farmers, growers and local suppliers, championing home-grown produce, protein and products.

Steve Barclay, secretary of state for environment, farming and rural affairs, said: “It’s great to see British supermarkets like Co-op celebrating homegrown and reared produce by making it easier for customers to back our farmers and choose British food.”