WELL-KNOWN materials handler manufacturer, Merlo, has announced two new key appointments for its UK operations.

Gavin Smith joins as Merlo UK’s new regional sales manager for Scotland, North-east England and Northern Ireland, whilst James Knight steps into the role of marketing co-ordinator.

Mr Smith has joined Merlo following nearly two decades of working in the agricultural machinery retail sector in Scotland. Based near Glasgow, he will be well placed to support the Merlo dealer network across his territory.

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"It’s great to be joining Merlo at such an exciting point in the company’s growth and development across the UK,” commented Mr Smith. "I have sold the Merlo brand at dealer level for many years and as such I know the product is excellent.

"The innovative features and outstanding performance that the Merlo range can offer will appeal greatly to customers far and wide," he added.

Mr Knight is a recent Masters graduate of multimedia journalism, with a strong background in social media content creation and copy writing.

“The appointment of these two industry professionals is a further sign of the Merlo's commitment to the UK market,” pointed out Shaun Groom, general manager of Merlo UK.

“At Merlo, we have a clear focus on delivering the very best in innovative product, aftersales support and customer experience. As a family-owned business, we are not only investing in people, but UK based facilities too.

"These considerable investments are being made to ensure we can support the Merlo dealer network and customers across the UK to the highest level."