Following on from the progress made by other large supermarkets, Co-op has joined the list in promoting an online ‘Buy British’ section.
Co-op highlighted that the British online section would provide ‘a wide range of quality British-sourced products’ including 100% British meats, fruits, vegetables, and dairy products.
Co-op proposition director Adele Balmforth mentioned: “We know food provenance really matters to our member owners.
“The new Best of British pages on our online platform, make it easier and quicker for our customers to buy British, which means we support local livelihoods and give our customers what they want.”
Defra secretary Steve Barclay highlighted: “UK farmers produce exceptional food to world-class standards.
"It’s great to see British supermarkets like Co-op celebrating homegrown and reared produce by making it easier for customers to back our farmers and choose British food.”
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