Browns Food Group recently welcomed Her Royal Highness The Princess Royal to commemorate the official opening of the company’s upgraded and extended facilities with an ambitious vision to achieve £100 million of retail sales of Specially Selected Pork by 2030.

HRH The Princess Royal is patron of the Scotch Chef’s Club and visited the facility on March 25, recognising Browns Food Group’s significant investment over the last three years in support of the Scottish pig sector.

The family-owned group revealed their vision, which alongside achieving £100m in retail sales of Specially Selected Pork, also aims to grow jobs with an additional 135 roles being created over the same time period across the business. The investment including a new 50,000 square foot extension unveiled by HRH The Princess Royal, is described by QMS as a critical step in developing the infrastructure necessary for value-added manufacturing capacity. It has the potential to unlock a sustainable demand profile at farm level.

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Chief executive of the Browns Food Group, Wayne Godfrey, said: “We are honoured to have The Princess Royal visit our facility. The new extension will enable us to expand our product range under the Kilted Pork Company banner, further enhancing our offering of added value cooked meats, sausages, and fresh pork."

Chair of QMS, Kate Rowell, echoed Wayne’s sentiments, emphasising the importance of collaboration driving innovation and promoting Scottish pork brands.

“The Scottish pig sector is an integral element of the Scottish mixed farming system. It’s fantastic to see Browns Food Group acknowledging the opportunities inherent within this sector and investing in its long-term future.”

During the visit, HRH heard about Browns Food Group’s production of top-quality Specially Selected Pork and added value products at their Kelloholm production facility.