The Co-op has become the first UK retailer to state that all their strawberries will be 100% British.

The move to help back British farmers and growers means that their produce will feature in all 2400 UK stores and online, within the Co-ops own brand range.

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The majority of the strawberries grown for the Co-op come from Kent, Norfolk, Hereford, and Lincolnshire.

Elizabeth Orme, fruit buyer for the Co-op said: “We're looking forward to offering our members and customers the finest homegrown strawberries earlier than ever.

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“Our partnership with local growers ensures great quality and supports British produce, helping to contribute to the growth of the local farming community which is something we’re passionate about.”

The support for British farmers was recently highlighted by supermarkets as seven major retailers have enlisted a ‘buy British’ online section.