Quality Meat Scotland (QMS) is inviting communities, schools, and local organisations across Scotland to apply for its £50,000 Community Marketing Fund.
The fund is designed to support projects that promote the unique qualities and benefits of Scotch Beef, Scotch Lamb, and Specially Selected Pork, helping local initiatives engage, educate, and inspire.
Since the start of the year, the fund has already made an impact across Scotland. Highlights include the Academy Champions Day at Boroughmuir Rugby Football Club Youth Academy, where young athletes learned how red meat can support nutrition and performance. At Slow Food Edinburgh, QMS backed ‘Beyond the Chop: A Butchery Demonstration on Lesser-Known Cuts of Lamb,’ giving the public a hands-on experience with Scotch Lamb. The fund also supported the Orkney Food, Farming and Countryside Learning Day, educating pupils about the farm-to-fork journey, and helped provide a cookery stand at the Turriff Show, showcasing Scotch Beef, Scotch Lamb, and Specially Selected Pork to visitors.
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QMS director of marketing, Emma Heath said: "At Quality Meat Scotland, we’re committed to supporting initiatives that promote our red meat brands within communities across Scotland. The Community Marketing Fund makes it easy for groups or individuals to bring projects to life, whether it’s a charity cook-off, a butchery demonstration, or a local show. We welcome applications from a wide range of activities and locations, as long as the focus is on educating and engaging communities about our red meat brands."
Applications are open to individuals, businesses, organisations, or charities linked to the Scottish red meat supply chain, including show societies. There is no maximum award limit, but funds are allocated on a first-come, first-served basis. Applications are reviewed at the end of each month and assessed on impact, reach, and return on investment, with applicants usually hearing back within six weeks.
While QMS cannot guarantee support for every project, all applications are reviewed promptly. Groups are encouraged to apply early using the simple online form.
For more information and to apply, visit https://qmscotland.co.uk/marketing-development/marketing/marketing-fund
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